For their 20th anniversary of the Disneyland Paris resort, Disney had organised a competition where participants would win a vacation for 4 people in Disneyland Paris. Certain Disney retail products got a sticker with a special code.
By entering this code in the campaign website people could check if they had won the trip to Disneyland Paris (or one of the other prices). Besides the correct code, players had to answer two questions that only the real Disney fans would know. The campaign was launched in the Netherlands and Belgium at the same time.