WEBER was part of the team that Connecting People put together for the Disney Movie Magic campaign. Disney Movie Magic is a special broadcast of the Disney Channel that airs the best Disney movies. To increase brand awareness of “Disney Movie Magic” a special campaign was launched in which the Disney Movie Magic game played an important role. By playing the game the players had a chance to win the grand prize; a real Disney Movie Magic movie premiere at their own school, complete with red carpet, dream car and VIP treatment!
WEBER created a 3D racing game in HTML5 where players took control of a boy or a girl on a hoverboard, trying to reach the end of the level in time before the broadcast of the Disney Movie Magic show starts. Four levels were created, each with their own theme fitting in the Disney Movie Magic universe (the city, a movie studio, candyland and the red carpet).
The grand prize, a Disney Movie Magic movie premiere at school, was given to the player with the highest score. An extra viral element was introduced that added a bonus to the players score for every player from their own school. This way, players from the same school could work together to win the grand prize.