Dutch music channel TMF (The Music Factory) commissioned WEBER to create a website for a campaign surrounding their daily ‘Kijk Dit Nou’ television show. The show was apt to hold contests, giving away notebooks to people who sent in funny or inspiring wishes.
In cooperation with computer manufacturer Dell a campaign was launched to promote the new Dell Mini Inspirion notebook. The application was Christmas-themed and revolved around people wishing others to get the notebook.
The funniest or most surprising wishes would be granted. The application could be moderated by the client to review the wishes that came in before they were made public. The goal of the campaign was for Dell to gather email addresses and to promote their new product.