For cookie manufacturer Hellema and their popular Smoeltjes brand we created this cookielicious webgame. Hellema has a long tradition of tying online games to their products and this time we were asked to make the cookie crumble.
We created a variant of air hockey where up to four players compete against each other or the computer. In a colourful candy-themed world a plot unfolds of thieves stealing cookies. In the world of Smoeltjes, stuff like this is always going on! Turn around, step on another batch of criminals trying to make off with your cookies. Pinball mechanics and tons of power-ups ensured the gameplay was interesting and varied. The focus of this game was to provide a casual yet really fun and friendly game. Players could win one of the 25 ‘Smoeltjes’ cookie-packages, the top score walks away with a luxurious table soccer game.
The game could be played using two possible controls: the keyboard and webcam. Using the package of the Smoeltjes cookies the player could control the game. No AR marker was printed on the packaging, the IN2AR technology recognized the Smoeltjes boxes instantly. This game was part of a marketing campaign involving a television commercial on Disney XD. With the Smoeltjes campaign, no one ever caught us with our hand in the cookie jar.
The Smoeltjes & de Koekjesrovers game is our first joint project with strategic partner MediaRijk (don’t forget the capital R). The technology of IN2AR was used for the augmented reality aspect of the game.