Delta Lloyd wanted an online game (which became part of their campaign for the ‘Pensioen3daagse’) that created awareness among women on how their pension works and how certain choices in life would affect this pension.
At the start of the game players needed to fill in their date of birth and education. The game then proceeds by asking the player what choice they have or would have made at a cretain time in their life.
Players will learn more about their pension and are encouraged to think about their own situation. The game shows that taking a job or stop working will affect retirement. There will also be certain events in the game where the player has no control over, but which affect their own pension (such as the death of a partner).