In an effort to teach all the children of the country the virtues of a good breakfast, the Nationaal Schoolontbijt asked WEBER to develop a website and an application for children to create a breakfast placemat for their mother during mother’s day.
The website was hosted by the Nationaal Schoolontbijt’s company mascot: a walking piece of bread with a butter hairdo. It lead children through the tutorial of making their own placemat. They could choose from a variety of backgrounds and graphical objects and illustrations, including pictures and photos of their own. They could add text and arrange everything the way they wanted, and then print out the placemat on a couple of A4 sheets (taping them together). Every age bracket of children got their own designs and possibilities, the lower classes getting a simpler version of the placemat with less difficult choices, the higher classes getting more advanced possibilities.
Many placemats were given to many happy mothers that day.